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Marketing 4378
W. Thompson, University of Texas Pan Am
Marketing research exists to give marketing management the
necessary information to make decisions that will affect the... |
MBA650: Consumer Behavior
T. S. Chan, Lingnan University
Some topics include: Introduction to Affect and Cognition, Consumers' Product Knowledge and Involvement, Attitudes and I... |
MKTG 347: Consumer Behavior
David Prensky, College of New Jersey
This course focuses on the analysis of consumer behavior: consumers purchase activities and the activities used by marke... |
International Business Strategy
Various, Australian Graduate School of Management
Fantastic and thorough notes on International Business Strategy. Includes Powerpoint presentations on everything from Gr... |
Business Administration 130 Finance
Brad de Long, University of California at Berkeley
The major focus of the course will be to teach you two things: first, to do the calculations and perform the exercises t... |
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