|Market Research Lecture Notes|
W. Thompson, University of Texas Pan Am
Marketing research exists to give marketing management the
necessary information to make decisions that will affect the future of their organizations. The
performance of marketing research can be conducting using both internal and external data
sources, either using sales data or consulting existing external databases. The focus of this
course is directed toward learning how to solve marketing problems and developing research projects to obtain information needed to make inappropriate decisions.
This is a basic research course wherein students will learn the basics of questionnaire design,
sampling procedures, focus groups, and developing sources of data. Analysis procedures will
be discussed and methods for reporting findings will be illustrated. The Internet will be used as a primary source of information and methods for conducting research via the net will be discussed.
Varsity Notes is the world's largest directory of free lecture notes, containing free market research lecture notes and free lecture notes for numerous other academic disciplines. Our free business administration course notes will help you succeed in any undergraduate or gradute market research course at your college or university. Free cheat notes in market research are also valuable as a self study tool for high school and college students or anyone searching for free resources on business administration.